Understanding paid and organic search
When you are dealing with SEO, you need to understand paid and organic search. Focusing on the similarities of paid and organic search, it can be listed as; • Requirement of landing page - Search always requires a landing page. Well for SEO, your website can be connected with your landing page. Well in the case of the paid search, the landing page can be similar or different from the organic. • Goal – The goal of the paid and organic search is similar. It always intends to attract traffic. Thus it doesn’t matter whether you go for organic or paid SEO, your objective is always everything about attracting more traffic toward your website. • Research of the keyword – Paid and organic search both requires search engine which means that both requires keyword to insert. So, in both paid and organic search, you need to do keyword research. Well, these are some of the similarities between paid and organic searches. But there is some dissimilarity as well. And you need to know every