Understanding paid and organic search

 When you are dealing with SEO, you need to understand paid and organic search. Focusing on the similarities of paid and organic search, it can be listed as;

• Requirement of landing page - Search always requires a landing page. Well for SEO, your website can be connected with your landing page. Well in the case of the paid search, the landing page can be similar or different from the organic. 

• Goal – The goal of the paid and organic search is similar. It always intends to attract traffic. Thus it doesn’t matter whether you go for organic or paid SEO, your objective is always everything about attracting more traffic toward your website.   

• Research of the keyword – Paid and organic search both requires search engine which means that both requires keyword to insert. So, in both paid and organic search, you need to do keyword research. 

Well, these are some of the similarities between paid and organic searches. But there is some dissimilarity as well. And you need to know everything when you are planning to invest in digital marketing. 

Here are some of the dissimilarities:-

• Position in everything for which we work hard and you invest. Thus the paid SEO always results in bringing your website to the top search result whereas organic SEO results can be seen beneath the same. You need to choose what is better for your website. The result of paid search can be seen instantly whereas organic SEO can take a larger amount of time to bring your website to come in notice of the targeted clients. In such a case, the earning profit will always take a much larger time. 

• Organic SEO doesn’t need any money to invest. But certainly, you have to invest your time and resource to bring your brand known. Well, as said earlier, organic search always requires a larger amount of time. Paid SEO helps in bringing your website in front. Well, Paid SEO is done on PPC (pay-per-click) on the basis of CPC (Cost-per-click). Well, your advertisement will be visualized as visitor searches with your keyword. And you need to pay a fee every time a visitor clicks on the ad published for you. 

• Paid search always helps in measuring the ROI (return on investment). It is because of reason that Google always gives more data about keywords than in Google Analytics. Paid search always helps in measuring the ROI easily whereas with organic search it can be a little bit difficult. But organic SEO can also give a better return on investment but you need to hold your patience for the same.       

• Share of traffic is around 20-30% in paid search and it is seen that searchers always click SEO results by 0-80%. Organic results always get the lions’ share of clicks.   

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